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What Are The Best Types Of Coffee Businesses To Open In 2021?

Having built more independent coffee bars than any other person on the planet, as best we know, Tom Matzen has seen the good, bad and ugly of the coffee business.

And then along came COVID-19.

This has caused havoc across the globe, including many coffee bar operators. Great ones are doing better than ever. “Me too” operations are struggling and many are closing their doors forever. As a result what type of coffee business in more important than ever.Here are the top three Coffee Businesses we recommend in March of 2021.


Roast fresh, on demand, in store. Customers walk in, order their favorite blend, and leave 8 minutes later with fresh roasted coffee.Industry Name: Roaster-RetailerTotal Investment: $75,000 – $250,000

Full Service Coffee Houses

Coffee houses of today are like the bars of yesterday. Meet friends, chat, discuss politics (or not!), and enjoy life. The key is a fabulous location, and multiple streams of income.

Industry Name: Coffee HouseTotal Investment: $175,000 – $475,000

Golf Cafes

Imagine combining the best of your favorite coffee bar with indoor golfing simulators so you can play famous courses across the globe, without the cost & hassle of travelling. All year long.

Industry Name: Golf CafeTotal Investment: $750,000 – $1,250,000


Meet Tom

Tom has helped more people start and run coffee bars than any single person on the planet, best we know.

One hundred and eight seven coffee bars, about half roaster-retailers.

And his international best-selling book has over 168,000 copies purchased across the world.

And now he’s helping the next generation start and run the coffee business of their dreams.————————-

Authority entrepreneurs hire Tom to build seven and eight figure enterprises by helping them package their wisdom and knowledge and build a global movement in the process.

Tom has started some 89 businesses of his own, eight to seven figures and beyond. More importantly, his personal coaching clients have generated more than one hundred million in sales in dozens of industries. 

However he has made more mistakes on his own businesses already than most people make in a lifetime. He has made and lost millions, several times over.  

Tom Matzen shares his authentic-self with entrepreneur communities around the globe with real-life stories of glorious triumphs and colossal failures of how he has made and lost millions, several times over.  Leveraging this priceless knowledge Tom is on a mission to empower 10,000 Authority Entrepreneurs to build 7 and 8-figure businesses by December, 2024.


Million Dollar Coffee Business Program™

I help entrepreneurs generate one million dollars in sales leveraging the power and passion for coffee, guaranteed.  

The Million Dollar Coffee Business Program™ helps you start, build and run a Million Dollar Coffee Business.

First, we find, design and build an enticing Coffee Business. Then you are trained to find and build your winning team, and run your operation. Then you launch your customized marketing program to drive clients in. Then you optimize your Coffee Business and Leverage your best assets to create more momentum. And finally you turn-key your business so you can scale to seven figures.


Our Five Stages To A Million Dollar Coffee Business

As someone that’s built one hundred and eighty-seven coffee bars over the years, I’ve learned a thing or two to save you money, get much better sites and much better leases, run the business smoother, and ultimately make more money. This new Program is the culmination of more than two decades of experience, all to help you. Read below to see the stages we cover, should you apply and be accepted. Then if you love what you see, book a call and let’s chat.

Stage One: Build Your Coffee Business

In Stage One, we help you select the Coffee Business model you want, to identify a great site for your Coffee Business, then design the Coffee Business to suit the location footprint. Next, we teach how to arrange financing to build or buy the Coffee Business, then finally how to manage the construction of your Coffee Business.

You complete Stage One when you have your Million Dollar Coffee Business Roadmap™. They learn how to minimize risk and maximize potential for profits in the process.

Stage One Finish Line: Your new Million Dollar Coffee Business Roadmap™ is designed.

Stage One Prize: You are confident that your Coffee Business will succeed and grow to seven figures.

Stage Two: Build Your Winning Team

In Stage Two, we teach you how to run a profitable Million Dollar Coffee Bar™ built in Stage One. We train you how to make the products you sell, how to identify great team members, hire them, and how to train them. 

You’ll also learn how to merchandise and sell inside your Coffee Business.

Stage Two Finish Line: You will have completed an Organizational Chart able to take you to seven figures.

Stage Two Prize: You will have a trained team ready to launch and overdeliver for your customers.

Build Your Winning Coffee Team

Stage Three: Launch Your External Marketing

Now that you have a team that is ready, it’s time to launch your external marketing strategies. We help you select the top three strategies best suited to your particular Coffee Business, then create the marketing tools and execute them to create a steady stream of quality prospects reaching out to do business with you.

The focus will be on high leverage, high impact and high dollar lead generation and lead conversion strategies. We call these Revenue Generating Super Strategies.

To do that, we provide you with sales training and mentorship, including Group Coaching calls so you can hone your skills and improve. We want you to be working with other Coffee Business Entrepreneurs, so thirty days after you open your doors, you will join the Million Dollar Coffee Business Mastermind™ where you’ll connect and network with those who can help you grow your business faster, overcome obstacles, and learn from the collective wisdom of the Mastermind.

Stage Three Finish Line: You will have created three lead generation strategies to drive high value customers to your Coffee Business.

Stage Three Prize: You will have a scalable, repeatable process for generating external sales regardless of who walks in the front door of your Coffee Business.

Stage Four: Optimize and Leverage

In Stage Four, you have now opened and are running your Coffee Business. In this Stage we focus on two things. 

First you want to put a process for continuous improvement in your Coffee Business. We call this Optimize. You want to constantly seek better ways to do each and every part of your business.

Second, you want to take your best assets and create a way to leverage them for even more momentum. 

You will use our Group Coaching and the Million Dollar Coffee Business Mastermind™ to do that.

Stage Four Finish Line: You now have a Coffee Business that continually gets better.

Stage Four Prize: You are able to take a four day weekend, having the business run just as well as when you are there.

Stage Five: Scale To Seven Figures

In Stage Five, we teach you how to scale into a seven figure enterprise by turn-keying your Coffee Business to work with or without you. 

Now that the business is expanding and profitable, your focus is to create systems and Systems Champions to run your business.

First, we will help you identify your Eight Critical Success Factors. Then we will coach you to create a repeatable system to ensure that each of those Critical Success Factors are consistently met or exceeded. This will allow that any and all of your team can get consistent, predictable results as well, not just you.

Second, it’s not time to step out of the day to day, and focusing on innovation and strategic growth, and empowering your team to run things.

Expansion to additional locations or additional revenue streams is also on the table. 

You will use our Group Coaching and the Million Dollar Coffee Business Mastermind™ to do that.

Stage Five Finish Line: You have your Million Dollar Coffee Business Roadmap™ implemented.

Stage Five Prize: You have one million dollars in total sales to date. Ring that bell and celebrate!

If you’re ready to build the coffee business of your dreams, let’s talk …

The Million Dollar Coffee Business Program is not for everyone. That said, if you’re ready to see if this is the right model and the right way, let’s chat. Grab a time here:

Yes, I’d Love Book A Talk With Tom


Buy This Book First

If you’re not sure if it’s time to launch the coffee business of your dreams, spend twenty bucks on our book. 168,000 others have, you’ll love it, and quickly see if you’re up for the fun and challenge or not.

The #1 Best Selling Book On Coffee Bars

With over one hundred and sixty eight thousands copies sold, we’re told this book has sold more than every other book on this topic on planet added up.

Why? Because it’s the entire blueprint you want to do it right.

And since Tom helped some 187 entrepreneurs start and run their coffee bar personally, it’s based on years of experience.

You can get your copy on Amazon by clicking here.This book is a comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service. 

 The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.

Today, more than ever, you need a unique competitive advantage:

Roast In Store

You know how great break fresh out of the oven tastes, right? Imagine coffee fresh out of the roaster. OMG!!

Organic Coffees

My first coffee bar that only sold organic coffee was 30 years ago. Our choices were limited. Today, they’re amazing. Help save the planet and have better coffee.

Sell Online

Covid taught us to diversify. For coffee businesses that means online sales are essential to a profitable coffee business. And it’s easier than ever.

Flash Rosenberg, performer

I believe humans get a lot done, not because we’re smart, but because we have thumbs so we can make coffee.


Love to, but don’t have enough money?

Never let lack of cash flow today prevent you from the cash flow you desire.

If you’re a good fit for this Program, we’ll help you raise the money you need.

Tom’s helped thousands of entrepreneurs do that over the last 37 years, and he can help you. Here’s an overview of three ways:

US Small Business Administration

Right now banks and the SBA are keen to help out.

Vendor Financing from Existing Coffee Business

Due to Covid-19 many operatiors are struggling. Their model doesn’t thrive in this environment, and so they want or need to sell.

Raising Capital from Your Circle of Influence

The easiest and simplest way. Tom’s helped hundreds raise capital for the business of their dreams, including more than one hundred coffee bars.

If you’re ready to build the coffee business of your dreams, let’s talk …

The Million Dollar Coffee Business Program is not for everyone. That said, if you’re ready to see if this is the right model and the right way, let’s chat. Grab a time here:

Yes, I’d Love Book A Talk With Tom

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When addressing financial matters in any of our Sites, videos, newsletters or other content, we’ve taken every effort to ensure we accurately represent our programs and their ability to improve your life or grow your business. However, unless expressly stated in our contracts and agreements, there is no guarantee that you will get any results or earn any money using any of our ideas, tools, strategies or recommendations, and we do not purport any “get rich schemes” on any of our Sites. Nothing on our Sites is a promise or guarantee of earnings. Your level of success in attaining similar results is dependent upon a number of factors including your skill, knowledge, ability, dedication, business savvy, network, and financial situation, to name a few. Because these factors differ according to individuals, we cannot and do not guarantee your success, income level, or ability to earn revenue. You alone are responsible for your actions and results in life and business. Any forward-looking statements outlined on our Sites are for illustration purposes only and are not intended to be projections or promises of results you would attain and thus are not guarantees or promises for actual performance. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. Utilization of concepts or strategies presented may result in you incurring risks that are not appropriate to your situation and could result in financial losses. No profit or safety of capital is guaranteed. It should be clear to you that by law we make no guarantees that you will achieve any results from our ideas or models presented on our Sites, and we offer no professional legal, medical, psychological or financial advice.  

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